Privacy Policy

uSort Platform

Effective Date: December 2025

This Privacy Policy explains how uSort, operated by Digitex (“uSort,” “we,” “us,” or “our”), collects, uses, stores, and protects personal data when you use the uSort website and mobile applications (the “Platform”).

By accessing or using the Platform, you agree to the practices described in this Privacy Policy.

1. Introduction

uSort respects user privacy and is committed to protecting personal data. This Privacy Policy describes what information we collect, how we use it, and the choices available to users regarding their data.

2. Information We Collect

2.1 Information You Provide Directly

We may collect personal information you provide, including:

• Name or username
• Email address
• Phone number
• Account credentials
• User-generated content (such as reviews, ratings, and replies)

2.2 Information Collected Automatically

When you use the Platform, we may automatically collect:

• IP address
• Device type and operating system
• Browser type
• App usage data and logs
• Interaction data (pages viewed, features used)

2.3 Business Account Information

For business owners, we may collect:

• Business name
• Public contact information
• Verification-related information (where applicable)

3. How We Use Information

We use collected information to:

• Operate and maintain the Platform
• Create and manage user accounts
• Display reviews, ratings, and listings
• Verify business ownership
• Moderate content and enforce policies
• Improve platform functionality and user experience
• Communicate with users when necessary
• Comply with legal and regulatory obligations

4. Reviews & User Privacy

• Reviews are linked to user accounts; however, private personal data is never shared with business owners.
• Business owners can only view publicly available profile information.
• uSort does not disclose:
• Email addresses
• Phone numbers
• IP addresses
• Private account data

5. Data Sharing

uSort does not sell or rent personal data.

We may share data only:

• To comply with legal obligations or court orders
• To protect the rights, safety, or property of uSort or its users
• With trusted service providers who process data on our behalf under confidentiality obligations

6. AI & Automated Processing

uSort may use automated tools, including artificial intelligence, to assist with:

• Content moderation
• Fraud prevention
• Platform optimization

Automated systems do not make final decisions affecting users without human review.

7. Data Security

uSort implements reasonable technical and organizational measures to protect personal data against:

• Unauthorized access
• Loss or misuse
• Alteration or disclosure

No system is completely secure, and absolute security cannot be guaranteed.

8. Data Retention

We retain personal data only for as long as necessary to:

• Fulfill the purposes described in this Policy
• Meet legal, regulatory, or operational requirements

9. User Rights

Depending on applicable law, users may have the right to:

• Access their personal data
• Update or correct their information
• Request account deletion

Certain data may be retained where required by law or legitimate business purposes.

10. Cookies & Tracking Technologies

uSort may use cookies or similar technologies to:

• Improve user experience
• Analyze usage patterns
• Enhance platform performance

Users may control cookie preferences through their browser settings.

11. Third-Party Links

The Platform may contain links to third-party websites or services.

uSort is not responsible for the privacy practices of those third parties.

12. Children’s Privacy

The Platform is not intended for use by individuals under the legal age.

uSort does not knowingly collect personal data from minors.

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time.

Continued use of the Platform after changes constitutes acceptance of the updated Policy.

14. Contact

For questions or concerns regarding this Privacy Policy, please contact uSort Support.

Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the State of Kuwait.